The 40-Year Myth

They say once you hit 40, it's time to slow down. I never believed that.

I'm Dean, founder of OneEighty Performance. I've been training for over 30 years. At 56, I'm not trying to hang onto fitness—I'm still pushing limits, still building strength, still showing up in boxing gyms alongside athletes half my age.

This isn't a midlife comeback. It's a lifestyle built on decades of discipline.

And over those years, one thing became crystal clear:

The supplement industry wasn't built for athletes like us.

Built for Real Performance

As a vegetarian athlete training hard year after year, I had to be intentional about what I put in my body. I wasn't chasing hype or Instagram-friendly branding.

I needed clean fuel.
High performance.
No fillers. No shortcuts.

When I couldn't find it—I built it.

Born in the Gym. Proven in the Ring.

OneEighty wasn't created in a boardroom.
It was built inside boxing gyms.

We sponsor professional fighters.
We test products in real training environments.
We show up at events.
We build real relationships.

When a fighter trusts something before sparring, before a weight cut, before fight night—that trust is earned.

And that same standard applies whether you're 26 chasing a belt or 56 committed to longevity.

Our Non-Negotiables

Every product meets three standards:

3rd-Party Lab Tested
What's on the label is exactly what's in the bottle.

Made in the USA
Premium ingredients. Strict manufacturing standards.

Athlete-First Design
Built to support both physical output and mental sharpness—because combat sports demand both.

Why OneEighty Exists

I built this brand because I respect boxing culture—the grind, the discipline, the brotherhood. I wanted to create something that supports fighters at every level and proves that performance doesn't have an expiration date.

But this isn't just about passion.

We're building a serious performance brand—trusted by U.S. fighters and committed athletes who refuse to decline.

We don't do "good enough."
We do peak performance.

Let's get to work.